Every Page, One Place.
A complete map of the Devfinix website. New pages appear here automatically.
Main
Core pages — start here to explore who we are and what we do.
Home
Custom software, web development & performance marketing agency.
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About Us
Meet the team and learn the story behind Devfinix.
/about
Portfolio
Browse our latest projects across web, app, and marketing.
/portfolio
Case Studies
In-depth case studies of custom websites and SaaS platforms we built.
/case-studies
Contact
Get a free proposal and start your project today.
/contact
Sitemap
A complete map of every page on the Devfinix website.
/sitemap-page
Services
Every service we offer, from custom builds to performance campaigns.
Web Design & Development
Custom, high-performance websites engineered for conversion.
/services/web-design
Shopify Development
Revenue-optimised Shopify stores built for scale.
/services/shopify
WordPress Development
Fast, secure WordPress sites with clean, maintainable code.
/services/wordpress
App Development
Native iOS & Android apps and cross-platform solutions.
/services/app-development
Software Development
Scalable backend systems and full-stack product engineering.
/services/software-development
Custom Software
Bespoke software built around your exact business processes.
/services/custom-software
SEO & AEO
Search and answer engine optimisation that drives organic growth.
/services/seo
Google Ads
ROI-focused Google Ads campaigns managed end-to-end.
/services/google-ads
Meta Ads
Facebook & Instagram ad strategies that lower CPA and scale ROAS.
/services/meta-ads
Case Studies
In-depth looks at custom websites and SaaS platforms we designed and built.
GeoTagImg Case Study
A privacy-first photo geotagging and EXIF editing SaaS, localized into 15 languages and backed by a 680-page multilingual SEO footprint.
/case-studies/geotagimg
HisaabKar Case Study
A multi-tenant cloud invoicing platform with bilingual English–Urdu invoices, FIFO payment allocation, inventory costing and Raast QR payments.
/case-studies/hisaabkar
Arash Rezaei Case Study
A cinematic personal-brand site for an investor and author, uniting his book, ventures, talks and foundation on one fast, secure page.
/case-studies/rezaei
StartX Case Study
The marketing site for a capital marketplace connecting founders, investors and brokers, with the Xuri AI matchmaking engine and apps on three stores.
/case-studies/startx
LiquidChain Case Study
A dark, premium landing experience for a private liquidity provider, presenting five financial services and a mobile-app funnel on one page.
/case-studies/liquidchain
Leonardo Legacy Case Study
A refined ivory-and-gold site for an IP advisory family office, with a ventures showcase, eight partner industries and a spam-protected consultation form.
/case-studies/leonardo-legacy
Schultz Inc. Case Study
A dark navy site for a boutique commercial law firm, featuring a filterable portfolio of 15 notable transactions and rich legal-service schema.
/case-studies/schultz
Synergy Financial Management Case Study
A conversion-focused site for a CA(SA)-led accounting firm with published pricing, 11 service pages, a 30-article tax library and smart quote flows.
/case-studies/synergy-fm
Blog
Articles on software, web, ecommerce, search and paid acquisition.
Blog
Articles on software, web, ecommerce, search and paid acquisition.
/blog
Custom Software
Build-versus-buy decisions, what custom software quotes are made of, and when bespoke development is the wrong answer.
/blog/category/custom-software
Web Development
Website costs, redesigns, performance and the engineering decisions that determine what a site costs to own.
/blog/category/web-development
Ecommerce
Shopify and WooCommerce platform decisions, store migrations that protect rankings, and ecommerce performance.
/blog/category/ecommerce
SEO & AI Search
Technical SEO, Core Web Vitals, and answer engine optimisation — getting found by Google and cited by AI assistants.
/blog/category/seo-aeo
Paid Advertising
Google Ads and Meta Ads: where budget leaks, what actually moves performance, and how to measure it honestly.
/blog/category/paid-ads
Analytics & CRO
GA4, attribution, conversion tracking and the reasons your dashboards disagree with each other.
/blog/category/analytics
The Cost to Maintain a Website Per Year, Over Three Years
A site is not a purchase, it is a subscription to its own continued existence. Here is every line that shows up between launch and year three.
/blog/cost-to-maintain-a-website-per-year
The Discovery Phase in Software Development: What You Get For It
Refusing discovery does not save budget. It moves the cost to the phase of the project where changing your mind is most expensive.
/blog/discovery-phase-software-development
Fixed Price vs Time and Materials: Choosing Without Getting Burned
A fixed price is not a safer price. It is a price with a risk premium and a change-request tax already inside it. Here is how to pick a model you can live with.
/blog/fixed-price-vs-time-and-materials
Legacy System Modernization Strategies That Keep the Business Running
There are only four real options for an ageing system, and the one most teams reach for is the one that goes wrong most. Here are the criteria for each, including doing nothing.
/blog/legacy-system-modernization-strategies
Offshore Software Development Rates by Country, and What They Hide
The hourly rate is a price, not a cost. Rework, timezone overlap, seniority mix and management burden decide what you actually pay per shipped feature.
/blog/offshore-development-rates-by-country
Questions to Ask a Web Developer Before Hiring Them
Eight questions that actually separate one agency from another, written by someone who answers them for a living, with the replies that should end a conversation.
/blog/questions-to-ask-a-web-developer
Technical Debt in Software Development, Explained for the Person Paying
Some technical debt is a sound business decision and some is negligence. Here is how to tell which one your team is carrying, and what to ask for so it stops compounding quietly.
/blog/technical-debt-explained-for-business-owners
How to Track Leads From Google Ads All the Way to Closed-Won
Most accounts stop measuring at 'form submitted', so the bidding learns to buy cheap rubbish. Closing the loop to the CRM changes what the algorithm optimises for.
/blog/track-leads-from-google-ads-to-closed-won
How Much Does Custom Software Development Cost? A Quote, Line by Line
Two agencies price one brief very differently, and it is almost never the rate. It is what each of them put in the quote and what they left out.
/blog/what-custom-software-actually-costs
Why Do App Development Quotes Vary So Much? How to Normalise Them
The spread between app quotes is almost never greed. It is scope, the definition of done, team shape and who ends up carrying the risk.
/blog/why-app-development-quotes-vary
AI Website Builder vs Professional Website Development
Plenty of sites should be built on a builder, and we will say so. Here is the line, and what crossing it actually costs you.
/blog/ai-website-builder-vs-agency
Custom Software vs Off the Shelf: A Buyer's Decision Framework
Most buyers who think they need something bespoke do not. Six questions decide it, and the hybrid answer most comparisons skip is usually the right one.
/blog/custom-software-vs-off-the-shelf
Do Core Web Vitals Affect Rankings? An Honest Answer
Core Web Vitals are a tiebreaker, not a lever. The honest case for fixing them has more to do with conversion and crawl efficiency than with position.
/blog/do-core-web-vitals-affect-rankings
Google Ads vs Facebook Ads for Lead Generation: How to Choose
Google captures demand that already exists. Meta creates demand for something nobody was searching for. Choose by which one your offer actually needs.
/blog/google-ads-vs-facebook-ads-lead-generation
Headless WordPress vs Traditional WordPress: The Honest Case Against
Every page-one result for this comparison is published by someone selling the headless half. We sell neither, so here is the version with the costs left in.
/blog/headless-wordpress-honest-case-against
llms.txt Example: A Real Next.js Implementation
Every page-one result for this term is a plugin vendor. Here is the file we actually ship, the code that generates it, and what is genuinely known about adoption.
/blog/llms-txt-nextjs-implementation
Rebuilding an AI-Built App for Production: What It Costs
The prototype is not 80% of the product. Here is what survives the rebuild, what always gets thrown away, and what the cost really tracks.
/blog/rebuild-ai-built-app-production-cost
Schema Markup for AI Search: What Actually Helps a Crawler
Most schema advice is a list of types to add. The harder questions are which ones a machine can actually use, and what has to be true of your HTML before any of it counts.
/blog/schema-markup-for-ai-search
Wasted Ad Spend in Google Ads: A One-Hour Audit
Most wasted Google Ads budget is not exotic. It sits in seven places you can check before lunch, plus one nobody looks at: your own conversion tracking.
/blog/where-google-ads-budget-leaks
WooCommerce to Shopify Migration Checklist That Protects SEO
Most migration guides stop at which app moves your products across. The part that costs money is the URL and redirect work almost nobody scopes properly.
/blog/woocommerce-to-shopify-migration-checklist
Burhan Tahir - Founder & CEO
Founder of Devfinix, ten years in development, project delivery and client acquisition. Writes about what software projects really cost and why estimates miss.
/blog/author/burhan-tahir
Mohsin Ali - CTO
Devfinix's CTO. Writes about the engineering side of search — rendering, structured data and what crawlers can actually see.
/blog/author/mohsin-ali
Arham Yaseen Tahir - COO
Devfinix's performance marketing lead. Writes about where paid budget actually goes and how to tell a tracking problem from a demand problem.
/blog/author/arham-yaseen-tahir
Falak Naz - Managing Director
Leads business development at Devfinix. Writes for the person who has to justify the spend internally.
/blog/author/falak-naz
Tools
Free online tools built by Devfinix — open to everyone.
GeoTag Images
Free online tool to geotag photos and add GPS location data for local SEO.
/projects/geotag-images
iInvoice
Free invoice generator — create and download professional PDF invoices instantly.
/projects/iinvoice
Text Reverse
15+ free text tools: reverse, flip, case convert, word count, ASCII art & more.
/projects/text-reverse
Sig Fig Calculator
Count significant figures and perform arithmetic with automatic sig fig rounding.
/projects/sig-fig-calculator
CGPA to Percentage
Convert CGPA to percentage for VTU, Mumbai University, MAKAUT, and more.
/projects/cgpa-to-percentage
Grade Calculator
Calculate weighted course grades and find out what you need on your final exam.
/projects/grade-calculator
Legal
Policies and terms governing use of our website and services.