FeaturedCustom Software
Rebuilding an AI-Built App for Production: What It Costs
The prototype is not 80% of the product. Here is what survives the rebuild, what always gets thrown away, and what the cost really tracks.
13 min readRead article
The Devfinix Blog
Written by the people doing the work
No recycled listicles. Every article here comes out of a real project — what we built, what we measured, and what we'd tell a client to do differently.
Featured
Written by the people doing the work
Web Development
AI Website Builder vs Professional Website Development
Plenty of sites should be built on a builder, and we will say so. Here is the line, and what crossing it actually costs you.
10 min readRead article
Custom Software
Custom Software vs Off the Shelf: A Buyer's Decision Framework
Most buyers who think they need something bespoke do not. Six questions decide it, and the hybrid answer most comparisons skip is usually the right one.
10 min readRead article
SEO & AI Search
Do Core Web Vitals Affect Rankings? An Honest Answer
Core Web Vitals are a tiebreaker, not a lever. The honest case for fixing them has more to do with conversion and crawl efficiency than with position.
12 min readRead article
Paid Advertising
Google Ads vs Facebook Ads for Lead Generation: How to Choose
Google captures demand that already exists. Meta creates demand for something nobody was searching for. Choose by which one your offer actually needs.
11 min readRead article
Web Development
Headless WordPress vs Traditional WordPress: The Honest Case Against
Every page-one result for this comparison is published by someone selling the headless half. We sell neither, so here is the version with the costs left in.
10 min readRead article
SEO & AI Search
llms.txt Example: A Real Next.js Implementation
Every page-one result for this term is a plugin vendor. Here is the file we actually ship, the code that generates it, and what is genuinely known about adoption.
14 min readRead article
SEO & AI Search
Schema Markup for AI Search: What Actually Helps a Crawler
Most schema advice is a list of types to add. The harder questions are which ones a machine can actually use, and what has to be true of your HTML before any of it counts.
13 min readRead article
Paid Advertising
Wasted Ad Spend in Google Ads: A One-Hour Audit
Most wasted Google Ads budget is not exotic. It sits in seven places you can check before lunch, plus one nobody looks at: your own conversion tracking.
12 min readRead article
Newsletter
One useful email a month
What we learned shipping client work — the fixes that moved numbers and the ones that didn't. No pitches, and we stop the moment you ask.
Rule the Web!