SEO & AI Search
Do Core Web Vitals Affect Rankings? An Honest Answer
Core Web Vitals are a tiebreaker, not a lever. The honest case for fixing them has more to do with conversion and crawl efficiency than with position.
12 min readRead article
Author
Mohsin Ali
CTO
Mohsin leads engineering at Devfinix, which in practice means he is the person who gets asked why a site that looks fine scores badly, or why a page that reads well never gets cited.
His work sits on the seam between development and search: server rendering, JSON-LD, Core Web Vitals, and increasingly whether AI crawlers can parse a page at all.
He writes the technical articles here, usually with the code that produced the result.
Writes about
- Next.js
- Technical SEO
- Structured Data
- Core Web Vitals
- Answer Engine Optimisation
- Custom Software Architecture
Articles by this author
SEO & AI Search
llms.txt Example: A Real Next.js Implementation
Every page-one result for this term is a plugin vendor. Here is the file we actually ship, the code that generates it, and what is genuinely known about adoption.
14 min readRead article
Custom Software
Rebuilding an AI-Built App for Production: What It Costs
The prototype is not 80% of the product. Here is what survives the rebuild, what always gets thrown away, and what the cost really tracks.
13 min readRead article
SEO & AI Search
Schema Markup for AI Search: What Actually Helps a Crawler
Most schema advice is a list of types to add. The harder questions are which ones a machine can actually use, and what has to be true of your HTML before any of it counts.
13 min readRead article
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