Author
Founder & CEO
Burhan founded Devfinix to close the gap he kept seeing between the agencies that could build software and the ones that could market it — and the clients who paid twice because nobody did both.
He works mostly on the commercial side of client engagements: what a campaign is really returning, which channel deserves the next increment of budget, and when the honest answer is that the spend should stop.
On this blog he writes about paid acquisition, measurement and the uncomfortable arithmetic of agency work.
Writes about
Google captures demand that already exists. Meta creates demand for something nobody was searching for. Choose by which one your offer actually needs.
Most wasted Google Ads budget is not exotic. It sits in seven places you can check before lunch, plus one nobody looks at: your own conversion tracking.
