Case Study · Fintech · Investment Marketplace
StartX
The marketing site for a capital marketplace connecting founders, investors and brokers, with the Xuri AI matchmaking engine and apps on three stores.
- Industry
- Fintech · Investment Marketplace
- Built For
- Founders, investors & business brokers
- Stack
- Next.js 14 · React 18 · Tailwind CSS v3
Project Overview
StartX is a marketplace for raising capital, finding investments and selling businesses. The site has to speak to four audiences at once — founders, investors, brokers and advisors — without losing any of them.
Each audience gets its own entry point in the hero, then the page walks through deal types, services, global reach and a three-step onboarding flow.
The Xuri AI matchmaking engine is presented as a product in its own right, and every path ends at the mobile app — on the App Store, Google Play and Huawei AppGallery.
What It Had to Do
- Explain a four-sided marketplace in a single scroll
- Give founders, investors and brokers their own clear entry point
- Position the Xuri AI engine as a core differentiator
- Convert visitors into app installs across three app stores
Under the Hood
Key Features
Audience entry points
Hero cards speak directly to founders, investors and brokers, plus a “Powered by Xuri” card.
Four deal types
Startup funding, growth capital, businesses for sale and blended deals, each explained in plain language.
Xuri AI engine
A dedicated section on tailored deal flow, investor insights, founder suggestions and advisor pairing.
Global reach
A presence section covering roughly 30 countries and regions.
Three app stores
Download badges for the App Store, Google Play and Huawei AppGallery, plus a smart download link.
Scroll-reveal motion
Custom IntersectionObserver animations, animated counters and a network marquee — no heavy animation library.
Built Mobile-First
Technology
Detected from the live site's source and response headers.
Next.js 14
App Router
React 18
Component architecture
Tailwind CSS v3
Custom brand, navy and ink scales
Custom motion code
IntersectionObserver + requestAnimationFrame
Cloudflare
CDN, Brotli and HTTP/3 delivery
Verified on the Live Site
Search & Discoverability
- Organization structured data with a customer-support ContactPoint
- WebSite schema and canonical URLs
- Full Open Graph and Twitter card set with image alt text
- Brotli-compressed HTML of roughly 18 KB over Cloudflare
- Web app manifest with the brand theme colour
