Case Study · Personal Brand · Author & Investor
Arash Rezaei
A cinematic personal-brand site for an investor and author, uniting his book, ventures, talks and foundation on one fast, secure page.
- Industry
- Personal Brand · Author & Investor
- Built For
- Readers, event organisers & donors
- Stack
- Next.js 16 · Tailwind CSS v4 · next/font (Raleway)
Project Overview
Arash Rezaei's site tells one story — adversity, ownership, purpose — and routes every visitor to the right next step: buy the book, watch a talk, explore the ventures or support the foundation.
The design is dark and cinematic, built around stage and portrait photography with a signature red accent and large display type.
It is engineered as tightly as it looks: a self-only Content Security Policy, HSTS preload and reduced-motion support, with no third-party trackers.
What It Had to Do
- Turn a personal story into a clear, memorable brand
- Drive book sales, talk views and foundation donations from one page
- Showcase a portfolio of ventures with direct links to each
- Stay fast, accessible and secure with no third-party scripts
Under the Hood
Key Features
Book launch section
A dedicated section for “Be Epic” with its cover and a direct link to the Amazon listing.
Seven Principles
A numbered framework section that distils the book into seven principles for an epic life.
Global Ventures grid
Links out to six ventures, including StartX, LiquidChain, Schultz and Synergy Financial Management.
Talks & media
A talks section that sends visitors to the YouTube channel.
Foundation donations
The Rezaei Foundation section connects to a Stripe-hosted donation page for youth development.
Accessible by design
Skip-to-content link, labelled navigation landmarks, descriptive alt text and prefers-reduced-motion rules.
Built Mobile-First
Technology
Detected from the live site's source and response headers.
Next.js 16
App Router, built with Turbopack
Tailwind CSS v4
Theme tokens for the red-on-black palette
next/font (Raleway)
Self-hosted variable font
Stripe Payment Links
Secure foundation donations
Hardened security headers
Self-only CSP, HSTS preload, frame denial
Verified on the Live Site
Search & Discoverability
- Person, Book and WebSite structured data linked in one graph
- Canonical URL and index/follow robots directives
- Large image previews enabled for Google
- Full Open Graph and Twitter card set with image alt text
- Hero images preloaded and fonts self-hosted
